Nella vita tirò tardi

Nella vita tirò tardi Client: ADCIYear: 2025 “Nella Vita Tirò Tardi” celebrates Gianfranco Marabelli, Italian advertising legend, through intimate testimonials from friends and colleagues capturing his wit, work, and life. Challenge Memorialize a larger-than-life figure without clichés, needed to blend personal anecdotes, professional legacy, and his playful spirit into a tactile, interactive object that feels […]

Dolomia

Dolomia Client: Interreg IIIYear: 2023 Dolomia turns trekking guides for Alta Via delle Dolomiti n.2 into vivid companions that make epic Alpine paths feel immediate and conquerable. Challenge Standard guidebooks overwhelm with dense text and needed layouts that capture mountain progression without photos, turning specs into immersive journeys that build hiker confidence. Idea Design as […]

The scarlet zone

The scarlet zone Client: La Voce di New YorkYear: 2020 The Scarlet Zone chronicles NYU professor Stefano Albertini’s diary from Italy’s first COVID-19 lockdown “red zone,” raw reflections published with La Voce di New York. Challenge Distill pandemic isolation into print without sensationalism needed clean design that amplifies intimate words on fear, hope, and bewilderment […]