Celebration Bucket

Celebration Bucket Client: KFC ItaliaYear: 2024 KFC Italia celebrates a decade by turning its iconic bucket into a party hub for Gen Z, where fried chicken meets youthful energy and shared vibes. Challenge Mark 10 years without boring anniversaries—needed to make a bucket feel alive, turning fast food packaging into a symbol of belonging for […]

Crispy Hot Dog

Crispy Hot Dog Client: KFC Italia + DoritosYear: 2024 KFC Italia breaks hot dog rules with Crispy Hot Dog—the first without sausage, powered by massive chicken and Doritos crunch in QSR speed. Challenge Fixed die-cut in cost-conscious QSR meant no structural innovation: graphics alone had to scream “chicken revolution” and dominate shelves. Idea Blow up […]