Vox 2 Box
Client: V2B Media
Year: 2024
Vox 2 Box dives into soccer through an Italian podcast, blending nostalgic football vibes with fresh takes for fans worldwide.
Challenge
Podcast covers drown in sameness: needed an identity that captures soccer’s retro TV magic while feeling dynamic and premium for live events and subscribers.
Idea
Build typeface from 3×5 pixel grid like old CRT screens: bold black letters on luminous backdrop, with soft pixel bindings for fluid motion that nods to ball physics and screen glow.
Solution
Custom grid-based font pops stark black against radiant background. Pixels link with subtle curves for refinement and energy. Core cover sets tone; variants adapt for Vox 2 Box LIVE (live event energy via warmer glows) and Vox 2 Box PLUS (exclusive sheen for subscribers). Full system ensures scalability from tiny app icons to social banners, tying past nostalgia to present innovation.
Impact
Vox 2 Box stands out in crowded feeds—fans feel the game’s pulse instantly, boosting clicks and loyalty across series.
