ThatSong!

Client: ThatSong! s.r.l.
Year: 2025

ThatSong! connects music pros with projects worldwide, delivering the perfect track for ads, trailers, movies, and games from studios in Milan and Los Angeles.

Challenge

Stand out in crowded music production by visually capturing endless variety—needed a system that screams “diverse catalog” while locking in instant recognition for agencies hunting specific sounds.

Idea

“That” shapeshifts endlessly across typefaces like genre-hopping tracks, anchored by steady “song!”—turning logo into a demo reel that proves variety without saying a word.

Solution

Animated logo splits “that” into fluid variants (serif for soul, bold sans for electronic, script for pop), fixed “song!” in consistent weight for stability. Payoff “you found it” seals the promise. Visual system extends dynamic shifts to stationery: letterheads with rotating type previews, business cards doubling as sound selectors via QR patterns. Full palette of vibrant audio waveforms—neon blues, electric purples—pairs with neutral anchors, ensuring scalability from tiny favicon to massive trailer credits.

Impact

ThatSong! now looks like the go-to source for any vibe, making clients spot the right sonic partner instantly and placements flow faster across global projects.

Credits

Agency: Lateral Creative Hub
Creative Direction: Francesco Fallisi, Federica Bello
Art Direction: Francesco Mussini, Jessica Luce Puleo, Mariagiulia Braglia, Valeria Parocco, Nicola Beccarelli
Copywriting: Giorgio Menaldo