Colonel for a day

Colonel for a day Client: KFC ItaliaYear: 2024 KFC Italia marks 10 years and 100+ restaurants by handing the Colonel crown to customers, letting everyday fans step into the brand’s iconic face. Challenge Celebrate explosive growth without corporate self-praise, needed to honor the real heroes (customers) in a memorable, shareable way that reignites brand love […]

Follow the Stars

Follow the Stars Client: AILYear: 2024 AIL’s 2024 Christmas campaign turns poinsettia sales into personal hope delivery, helping thousands see beyond blood cancers through a child’s determined dream. Challenge Charity campaigns risk feeling distant – needed intimate storytelling that makes giving tactile and emotional, centering real hope from one kid’s mission. Idea Little girl as […]