About me
I design identities, campaigns and digital experiences for brands that have something clear to say and need a precise way to say it. I am a freelance creative and senior art director based in Milan, working between agencies and direct clients on projects that connect strategy, visual systems and execution.
The short version: I help brands look like they know what they are doing.
Since 2019 I have worked as a freelance creative with a focus on brand identity, editorial design and UI&UX, collaborating with teams in Italy, Europe and the US. My clients include KFC, Porsche, Golden Goose and New York University, ranging from cultural institutions to fashion, editorial and food&beverage.
In parallel, I work as Senior Art Director and Designer for Child The Agency, where I lead and support projects for brand identities, integrated campaigns and digital products.
I like projects where the idea, the design system and the execution are tightly connected. That can mean building a visual identity that works on a ticket, a stadium and a live stream, or designing a campaign that can live consistently on TV, social, print and POS. I enjoy defining grids, typographic rules and image languages, and then stress-testing them across formats, platforms and use cases.
International work has shaped a big part of my approach. As Creative Director for A Fabric Affair in New York, I developed the brand identity and creative direction for high-end textile and accessories workshops, designing events in New York and Los Angeles and all related digital and physical communication assets.
Awards
NC Awards
1x Gold, category Distribution and food service, “KFC Colonel for a day“
1x Gold, category AI, AR, VR, “KFC Colonel for a day“
1x Gold, category Packaging and design, “KFC Celebration Bucket“
1x Bronze, category Best holistic campaign, “KFC Colonel for a day“
Agorà Awards
1x Silver, category TV No Food, “AIL Follow the Stars”